How to write a blog post from your journal article in eleven easy steps

Blog posts are an effective way to get your research read - Patrick Dunleavy outlines 11 easy steps to advertising your journal article.

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Why write a blog post around your research article? Patrick Dunleavy explains how this short-form approach advertises your article in ways that will get your research widely read, both by your peers and by academics outside your immediate sub-field and discipline, potentially pulling new audiences to your work.

In the digital world, academic authors now get multiple chances to create their own accessible messages - writing a blog post allows you to directly and clearly explain your research findings.

Writing for the LSE Impact of Social Sciences, Patrick Dunleavy outlines 11 easy steps on generating a short-form digital version of your research article.

Emma Hedington

Senior Marketing Manager, Nature Research

Senior Marketing Manager for the Nature Partner Journals and Communities